Howel Food Consultancy specialise in providing a range of creative, innovative and quality services for the food and drink industry. We are passionate about the quality of food and drink produced in Wales and are committed to improving and developing the profile of Wales as a provider of excellent quality produce to the food service industry throughout Wales and abroad.
Our dynamic team are experienced in developing new concepts and ideas and providing practical help and support:
- Enabling the industry to be more competitive and successful. - Developing the food culture in Wales. - Promoting the industry to the world market.
31.05.09 Wales the True Taste at the Hay Festival
Visitors to the Hay Festival who visited the Wales the True Taste Pavilion this year were treated to a selection of activities. The theme of the pavilion was food tourism and Howel Food Consultancy was responsible for organising the programme on behalf of the Welsh Assembly Government. Our partners were Visit Wales, Welsh Rarebit, Adventa, the Brecon Beacons National Park and Local Food Talks.
As usual, the workshops offering practical activities were the liveliest. It’s no wonder that visitors flocked to James Sommerin’s masterclass. It’s not every day that one gets the opportunity to see a master chef at work, to hear his tips and then taste the food that earned him a Michelin star!
Masterclasses were also held by experts from the world of wine, Welsh beer, Penderyn Whisky and also on charcuterie by Trealy Farm’s James Swift.
At the end of the week a feast of fish was brought before the ‘pupils’ when Gill Reacord from Gill’s Plaice, Aberdyfi presented them with Cardigan Bay’s catch of the day. On the menu was a masterclass on how to dress a crab.
It wasn’t obligatory to roll up your sleeves, as there was ample opportunity to listen as some of Wales’ foremost chefs talked about their work and experiences. Amongst them were Gilli Davies, Simon Wright from Y Polyn, Bryan Webb from Tyddyn Llan, Stephen Terry, The Hardwick and Shaun Hill from The Walnut Tree.
The Pavilion also saw the launching of the latest edition of Great Little Places, the booklet which is indispensable for those looking for somewhere a little quieter for their holiday in Wales.
Amongst the visitors to the Pavilion was Elin Jones AM, the Rural Affairs Minister who was responsible for launching a new map by Local Food Talks. So in future, if you need information about food and drink producers, food festivals, markets or farm shops in Mid Wales, it’s all available in this publication.
28.05.09 The Urdd Eisteddfod
A healthy meal for the whole family costing just £5? Yes, it’s possible and demonstrating this was Howel Food Consultancy’s task in the Welsh Assembly Government’s stall at the Urdd Eisteddfod, held this year in Cardiff Bay. Nerys showed visitors how to prepare meals, which not only suited our purses but also ensured that we were eating healthily.
