What we do
We run accredited training courses aimed at making businesses more efficient and profitable in a competitive market and will enble you to return to your business motivated and refreshed with new ideas.
Running a Food Outlet is a 2-day comprehensive course aimed at people within the catering and tourism industry.
How to Display and Sell Food Effectively is a 1-day course to enable smaller food business owners to acquire the basic skills and knowledge to display their food products effectively and show how best to adopt selling tactics around the displays.
Using the Welsh Language in Food and Drink Settings is a 1-day course and its aim is to give hospitality and food business owners the confidence of using the Welsh language in ways that enhance the visitor’s experience and to add a sense of heritage and Welsh culture to their business.
We can also tailor individual courses to your specific need, so contact us for an informal chat to see how we can help you.
Running a Food Outlet
Running a Food Outlet is a 2-day comprehensive course for people working within the catering and tourism industry – especially operators of cafés, tearooms, restaurants, pubs, hotels, visitor attractions etc. Food and drink companies may also benefit from this course.
The course is led by Nerys Howell, food consultant with over 30 years’ experience in the food and hospitality industry. Both days include a number of practical activities enabling the participants to get to know each other and reinforce their learning.
The aim of the course is to enable participants to:
– take the opportunity tolook at how they are currently operating
– identify the business’ strengths, weaknesses, opportunities and threats
– highlight where and how improvements can be made
– increase margins and profitability
“Very motivating, practical and informative.”
Rosie Glover, Chef Glynhir Estate
“Really enjoyed. Learned so much. Feel refreshed! Thank you.”
Angharad Lane, Gelli Fawr, Pembrokeshire
Simple rules for staying afloat
Compliance, business planning, costing and financial control
How to use the SWOT analysis, staffing and recruitment
Working out your market and meeting it
Marketing, promotion and branding
A distinctive experience
Unique selling points, benefits of a distinctive offer
Menu planning and development, pricing and sourcing
Getting the most out of your staff
Staff training and customer service
How to deal with customer complaints
Latest trends within the sector
“Beautifully presented with a sense of humour and great participation from all.”
Jackie Watson, Hills Farm Stables, Laugharne
This training is delivered in partnership with the Welsh Food and Drink Skills Project which is supported by the Sector Priorities Fund Programme with funding from the European Social Fund ( ESF ) and administered by the Welsh Government. Project partners are: Lantra SSC* – Environmental and Land-based, Improve SSC* – Food and Drink manufacturing, People 1st Cymru SSC*- Hospitality and Tourism. (*Sector Skills Council)
How to Display and Sell Food Effectively
- Customers shop with their eyes
- First impressions are lasting impressions
Does your packaging and displays stand out and attract customers?
Are your staff welcoming, fully informed, employ effective sales tactics and able to attract customers?
If you own a farm shop, food and drink deli or a producer selling directly to the public, this one-day accredited course could increase your sales. The aim of the course is to enable smaller food business owners to acquire the basic skills and knowledge to display their food products effectively and show how best to adopt selling tactics around the displays.
We will look at branding, packaging, the use of signage, making the most of the space available and how to create stunning displays.
Using the Welsh Language in Food and Drink Settings
According to Sally Shalam, The Guardian Travel writer, visitors these days are ‘looking for an authentic experience, want to stay like a ‘local’ and experience the culture and heritage of Wales by being’ let in’ on special secrets’. One of these ‘best kept secrets’ and which defines Wales as a special place to stay is the Welsh Language.
Bilingualism and an appreciation of different cultures is an essential part of successful companies’ marketing strategies across the world. It reinforces the business’ brand, making it more approachable for locals and visitors alike and is an essential marketing tool for economic development.
The aim of this one-day accredited course is to provide hospitality and food business owners the confidence of using the Welsh Language in ways that enhance the visitor’s experience and to add a sense of heritage and Welsh culture to their business.
The course will include:
- the history of the language and how we use it today
- the benefits of bilingualism to your business
- how to use the language when communicating verbally
- how to use the language on Social Media, marketing material and signage
- how to use the language on menus